Process Optimization & Operational Efficiency

Reshapes business models to reduce redundancies, cut costs, and improve profitability through lean operations.

Digital Transformation & Sustainable Solutions

Delivers innovative digital platforms that elevate customer experience and integrate sustainable, tech-enabled solutions.

Corporate Training & Executive Education

Speaker at international conferences and business lecturer at AUB, LAU, and NDU.

Organizational and business development professional with 20+ years of experience driving transformation, innovation, and efficiency for sustainable growth across energy, retail, mobility, and education. 

  • Organizational & Culture Transformation – Directed strategic restructuring initiatives and delivered multi-stage transformation projects that strengthened collaboration, aligned talent with strategic objectives, and improved efficiency.
  • Business Growth & Stakeholder Engagement – Designed and executed data-driven strategies that increased customer acquisition by 50% and maintained a 95% retention rate, ensuring sustainable expansion.
  • Process Optimization & Operational Efficiency – Restructured business models and operational frameworks, reducing redundancies, cutting costs by 20%, and increasing profitability by 11%.
  • Digital Transformation & Sustainable Solutions – Developed and launched digital platforms that enhanced customer experience while integrating sustainable business practices and technology-driven efficiencies to optimize service delivery.