Just as every person has a unique personality, so too does every organization, manifesting as its corporate culture. Arguably a business’s biggest asset—its culture—can just as easily be a liability. Company culture has a major influence on employee behavior and turnover, with potential effects on productivity, growth and overall performance.
Culture may be complex, but the benefits of a strong organizational culture are clear.
You need to have the knowledge and appropriate tools to be able to guide your business in a direction that aligns with the organization’s mission, vision, values and goals.
Remember that building a positive culture can take time, but once you know the ingredients that work well for you and your business, you’ll reap the rewards of employee and customer loyalty, with the goal of excellent organizational performance and long-lasting success.