If you have ever missed an opportunity because a “people” problem could not be resolved, then you know the frustration. If you have ever watched crucial resources lost because of “personality” problems, then you understand the feeling of waste. It’s devastating to watch a person, team, or even an entire company, fumble resources because behaviors block crucial change. Not having the skills to confront and work through problems to resolve underlying causes is even more frustrating.
The key to changing norms is to shine a bright light on them. Allow those controlled by them to study them and explore alternatives that might better serve “What’s right” objectives. When the norm is shifted, altered attitudes and behavior shifts emerge. Norm-setting strategies are most acceptable when they are consistent with other organization-wide efforts to pursue corporate excellence.